LET ME help you TELL YOUR STORY

I'M a full-stack Copywriter with 15+ years' experience AND A JOURNALISM DEGREE FROM UNIVERSITY OF THE ARTS LONDON. I BRING PEOPLE, PLACES, products, AND processes TO LIFE—grounded in UX AND visual storytelling.

stories connect, but authenticity is what audiences remember.

featured PROJECTS

TRAVEL & HOSPITALITY______visit estonia ad campaign___ localication [en/SE]  /  
BEAUTY______Lancôme______NORDIC 360º AD campaign CONCEPT, OOH, POS, soME / 
HEALTH & WELLNESS______Solgar®_____e-comm, POS, some toolkit, B2B brochures /
TRAVEL & HOSPITALITY______toile blanche boutique hotel______  WEBSITE COPY & UX-REcO /
fashion______Gabor SHOES______ website localization [DE/SE]  / 
INTERIOR & DESIGN______perswall wallpapers______product copy & blog posts /
health & wellness______Nestlé Health Science______some toolkit (linkedin & meta) /
BEAUTY______YSL beauty______myslf edp nordic launch______eng copy (some, YT, TINDER) /
TRAVEL & HOSPITALITY______go clearwater beach______ website copy & UX-overhaul /
L'OREAL MEN EXPERT: Derma control
fashion, MUSIC & lifestyle______HIGHSNOBIETY______TAG pages (brand & ARTIST BIOS) /
nyx: who stole halloween
fashion______MBFW22 berlin fashion week______runway collection summaries /