A storyteller working at the intersection of copy & visual design.

Hi, I’m CC — a Senior Copywriter and translator with a journalism background and 15+ years of experience across editorial, brand marketing, and e-commerce. I started out in editorial as a staff writer at Mixmag music magazine in London (yes, the print edition), before moving into fashion, working with brands and platforms such as Highsnobiety, Gabor, and Berlin Fashion Week. From there, I expanded into travel, collaborating with Secret Escapes, HolidayPirates, GetYourGuide, and Lufthansa amongst others.

On the brand side, I’ve worked extensively across beauty — including L’Oréal Paris and portfolio brands such as YSL, NYX, Lancôme, and Maybelline — as well as health and wellness, interior design, luxury, and mental health.

From defining tone of voice and messaging frameworks, to conducting AI quality assurance and collaborating closely with design and content teams, I help shape not just what brands say, but how they show up.