Go Clearwater Beach is a travel platform designed to help visitors discover a more authentic side of Clearwater Beach, Florida, through curated local guides with hidden gems and tailored itineraries. I wrote all website copy, including the landing page, hotel guide, food and drink section, experiences, and structured itineraries for multiple audience segments, including couples, families, girls’ trips, and guys’ trips. Although I have to this day not yet visited the destination, I developed the content through thorough research to create a credible and engaging local experience narrative and 'salt life' TOV, working closely with the client.

In addition to copywriting, I provided UX recommendations, restructured the website’s content hierarchy, and sourced imagery to align with the written content and overall user experience.