Solgar's beauty supplement range—including the innovative vegetarian Ovoderm® collagen complex and established beauty nutrients such as biotin, hyaluronic acid, and vitamin C—support healthier, stronger, and more radiant skin, hair, and nails. The objective of the beauty toolkit was to engage the client's core audience (women +45), while broadening appeal to younger consumers (women +35). Leveraging the growing "beauty from within" trend, the campaign was built around the tagline Nourish Your Glow positioning self-care as something that starts from within.

I also developed copy for the GLP-1 segment, tailoring messaging for three distinct audiences: fitness and wellness enthusiasts, beauty consumers, and busy mothers. This involved adapting tone of voice and messaging priorities to address different motivations and customer needs. The toolkits were aimed at POS, e-com (Amazon store), b2b brochures and social media (mainly Meta), again tailoring the copy for three very different target demographics.