When German footwear brand Gabor Shoes expanded into the Swedish market, they required a complete localisation of their e-commerce website to ensure the brand resonated with Swedish consumers while maintaining consistency with the global brand identity. I localised extensive e-commerce content from German into Swedish, including website copy, product pages, brand messaging, customer information, and editorial content.

I focused on adapting tone of voice and market-specific nuances to create a natural Swedish customer experience while maintaining Gabor's premium, comfort-focused brand positioning across hundreds of pages and touchpoints.