Contributed to two global content toolkits designed to improve education and awareness around women’s health, targeting both healthcare practitioners and women navigating perimenopause and menopause. The first supported the launch of Optimizing Women’s Health, a global educational webinar series for healthcare practitioners. I wrote a set of LinkedIn campaign assets in order to get HCPs to sign up to the webinar. I also developed interview frameworks for the event's expert speakers, shaping thought leadership content to support the webinar series.

The second toolkit focused on empowering women aged 40–65+ navigating perimenopause and menopause, designed to educate, validate, and support women through a life stage often marked by misinformation, stigma, and unmet needs. The objective of the Meta posts was to educate, inspire and dispel some common misconceptions.